Subway is the most effective transport in Sofia with a fast growing popularity. Besides its basic purpose subway is a commercial place with huge potential.
Greater efficiency of each subway commercial is due to different environment from the outside world and the lack of any distracting attention elements. Passengers are in a different state of anticipation and alert, ready to accept anyinformation, which in combination with custom advertising media is a guarantee of success.
Compared with other advertising media through kiosks in the subway is more effective and reach a large number of users for less money, by bringing together three advertising channels in one.
